beyond tellerrand 2013

Aaron Gustafson

aaron-gustafson

Aaron has been building websites for nearly two decades and, in that time, has cultivated a love of web standards and an in-depth knowledge of website strategy, architecture, and interface design, picking up several programming languages along the way.

He has served as Technical Editor for A List Apart, is a contributing writer for .net Magazine, and has filled a small library with his technical writing and editing credits. His latest book is Adaptive Web Design: Crafting Rich Experiences with Progressive Enhancement.

Next to his talk Aaron is also giving a full-day workshop about Planning Adaptive Interfaces. Get your seat now before they are gone. Limited space only!

Designing with Empathy

Monday, 27th – 11:15

Every decision we make affects the way real people experience our products. We’ve all heard the rallying cry for user-centered design, but even those of us who ascribe to that ideal often fall back on our own biases and instincts when it comes to making decisions about how people experience our content and our services. Sadly, this often means we make decisions we think will be good for our "users"—that anonymous, faceless crowd—rather than actually trying to understand the perspectives, surroundings, capabilities, and disadvantages of the actual people who we are here to serve.

In this session, Aaron Gustafson will explore why empathy is a good thing, how empathy empowers creativity, and how we, as a community, can inject more empathy into our work.

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